In this article, we will be talking about the topic- How can I increase the organic traffic to my social media page? Also, we will discuss social media and its pros and cons. Keep on reading this article on How can I increase the organic traffic to my social media page?
How can I increase the organic traffic to my social media page?
Make sure your efforts are directed in the right direction
Businesses tend to think they need a presence on everything from Facebook to Pinterest, but that’s not true. It’s not necessary to be on every social media platform to reach your audience, so why waste time? It’s easier than you think to focus on one.
Make sure your social media profiles are optimized
As I mentioned earlier, social media algorithms are similar to those used by search engines like Google. We optimize our content for those engines using on-page SEO techniques. It turns out social media works the same way.
Post content that is evergreen
A typical social media post, especially on giants like Twitter or Facebook, can have a wide range of life expectancy. Even if you work in a boring or dry industry, you can find a way to make your posts stand out.
Don’t work harder, work smarter
The Facebook news feed displays about 300 stories per day – those that are relevant to the user – in order to increase engagement. Posting less but of higher quality will result in more organic reach than spamming your page with everything you can find.
As long as your business is unique, don’t be afraid to experiment with different frequencies, according to the Buffer blog.
To maximize organic growth, use targeting
The settings of your posts can be tweaked to target specific members of your audience on different platforms, such as Facebook, where you can use organic post targeting.
Facebook offers eight options:
- Date of post-end
- The language
- The location
- Level of education
Post during slow times
The other misconception is that you should post when everyone is online, but that just throws your content into the storm of posts that are being seen. If you wait to post later in the day, you’re less likely to get drowned out.
Post the right type of content
An interesting study done by Social bakers revealed that certain types of content can greatly increase your organic reach. Their study showed that videos had the highest organic reach on Facebook by almost 3%, which is significant given that average organic reach has decreased to 1%.
Promote your profiles everywhere you can
On your website, your storefront, your business cards, your email signature, and anywhere you can think of, you should showcase your social media platforms. Additionally, consider adding follow buttons on your website so users can instantly follow or “like” your page without leaving your blog or website.
You should also cross-promote your social media profiles, turning Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere, which will ultimately increase your organic reach.