What are the benefits of using an AdSense alternative?
For publishers with limited technical knowledge and limited resources to devote to ad management and implementation, AdSense is ideal. It is a lightweight and reliable program, offering publishers a fair share of revenue generated from clicks. Despite this, it isn’t the only option.
Google’s platform has a few disadvantages that make it unsuitable for certain sites.
The following are some common and valid reasons to consider alternatives to Google AdSense:
Rejected AdSense Application
AdSense application rejected while AdSense is easy to manage and deploy, if your content is not appropriate or you haven’t published enough content, you may need to look elsewhere.
Account banned from AdSense
There are many rules on Google AdSense, as well as a strict policy to prevent click fraud and protect advertisers. If you’ve been banned inadvertently, you’ll have to find other advertising options.
You may want to supplement your ad revenue with alternative ad networks to help increase your eCPMs by diversifying your income sources.
Types of ads are limited
AdSense is a great advertising network, but context-based text ads may not fit your site’s design. Other advertising networks allow you to include other ad types on your site.
Depending on the service, you can adjust the size and color of an ad unit, so you can match your website’s theme and original content to your ads. AdSense will only pay you when your account reaches over $100, which is higher than some alternative networks.
Share of revenue
Publishers receive 68% of the revenue generated by ads displayed on their websites with AdSense. While this is a competitive rate, alternative networks can offer even higher revenue shares if you have a high-traffic website.
Languages that are not supported
There is a Google AdSense-supported language list. However, it does not include many less widely spoken languages. If you’re a publisher using one of these unsupported languages, you may have to find an alternative.
To optimize ad revenue, publishers should explore other options beyond AdSense, not as a replacement, but as a complement. You can find new ways to optimize your eCPM and revenue by adding an AdSense alternative to your ad inventory
What are the alternatives to Google AdSense?
Publift, a Google-certified publishing partner, has been leveraging its decade-long experience to help publishers stay on top of the latest ad technology. As an all-in-one solution for publishers to increase their ads revenue and business growth, Publift provides header bidding, reporting, deals, ad layout optimization, ad-block monetization, pricing automation, as well as Adwizard (blocks unwanted ads).
Additionally, they offer complimentary website or app reviews along with steps to improve visibility. Publishers could benefit from a sustainable and lasting partnership with Publift.
2. The Propeller Advertiser
Founded in 1989, PropellerAds connects publishers and advertisers through its Self-Serve platform. The ad network originally focused on popunder ads but has since expanded into banner ads, native ads, and video ads.
In addition to providing ad layouts on desktop sites, mobile apps, and mobile sites, PropellerAds is also an all-encompassing self-serve ad platform. For new bloggers, PropellerAds has no minimum traffic eligibility criteria, making it an attractive alternative to Google AdSense.
3. Links to information
Informationlinks specializes in contextual advertising and promises that its proprietary real-time contextual technology can identify intent and engagement on the pages of its partners’ live websites. The Infolinks platform is open to any online publisher, with no setup fees, and claims to only have “modest minimum requirements” for page views or visitors. Publishers receive 65% of ad revenue from Infolinks, which approves applications within 48 hours.
Monumetric, which focuses on providing ad optimization, pays out on a per-impression basis. You earn by having visitors see ads on your pages, although impression-based models pay less than click-based models. In addition to providing four programs based on monthly pageviews, Monumetric prioritizes mid-sized blogs with a minimum requirement of 10,000 monthly page views for monetizing client websites. There are fewer ads in this network than in many other leading networks.
Media.net is one of the leading ad tech firms in the global market, providing access to the Yahoo! Bing network, making it a viable Google AdSense alternative. It offers advertisers multiple ad formats including text ads, contextual ads, display, search, and mobile ads; as well as a server-side header bidding platform that enhances transparency and yield while maintaining user experience.
With Revcontent, reader-purchaser experiences are blurred, and the company partners with publishers with more than 50,000 monthly viewers. While Revcontent handles over 250 billion content recommendations each month, applying as a publisher is quite strict and involves a manual review process to ensure your site published high-quality content.
7. SHE Media
The SHE Media network is female-oriented, attracting websites meant for a female audience. Its requirements for traffic are favorable, needing no less than 20,000 viewers each month. However, those with lower page views may still be accepted provided their content is intriguing, published regularly, and demonstrates the potential to expand.
Brands must be protected, the site must have been live for at least ninety days and US viewing traffic should make up the majority of viewers with no more than 5% IVT. Additionally, SHE Media requires exclusivity to all your mobile and desktop inventories although affiliate links or banners are allowed.
An advertiser can preview the stats of a publisher’s site on BuySellAds, a cloud market platform where publishers can place their sites. Publishers are advised to accept ads that resonate with their content if their stats are impressive.
There are a variety of ad formats available with BuySellAds, including native ads, content ads, podcast ads, display ads, and email ads. The platform is a virtual middleman that charges a 25% service fee for every successful transaction.
Skimlinks is a great affiliate marketing platform, as it scans text on the website for links to other sites, then converts them into affiliate links that generate higher traffic. When viewers click on these links or make a purchase through them, the publisher is rewarded with a 75% commission in addition to revenue. Besides this, Skimlinks can be beneficial for those desiring simpler site layouts without the use of extra display ads. Its extensive network of partners stems from the unique strategy of presenting various ad types concisely.
When considering possible Google AdSense alternatives, the above list contains a complete breakdown of alternative ad networks for publishers. Even if you’re happy with AdSense, developing an “AdSense Plus One” strategy may also give some context to your existing advertising plan.