If you’re running a business in 2025, chances are you’ve already thought about investing in social media. Whether it’s Instagram, Facebook, LinkedIn, or even YouTube, being active online isn’t optional anymore.
But here’s the question most people have:
How much should I actually be paying for social media marketing?
You may have already asked a freelancer, browsed agency websites, or seen offers on LinkedIn. The numbers can be confusing. Some say ₹10,000 is enough. Others quote ₹80,000 and up. So what’s right? And more importantly, what’s right for you?
This guide is here to make things clearer. We’ll talk about the social media marketing service cost in India, what affects it, and how to choose the best option without overpaying or underestimating your needs.
Let’s keep it simple, honest, and practical.
Why Social Media Marketing Service Still Matters
Before we get into pricing, let’s talk about why social media even deserves a budget in the first place.
It’s simple. Your customers are already there. They’re scrolling Instagram in the evening, checking LinkedIn in the morning, and using Facebook to ask for recommendations.
If they search your name and find nothing (or worse an outdated, messy profile), that doesn’t help. On the other hand, if they see useful posts, updates, or even a few good reels, you instantly gain trust.
In short, social media builds presence. It shows that your business is real, active, and worth paying attention to. That’s why it’s worth investing in and doing it properly.
What Actually Affects the Cost?
There’s no one-size-fits-all answer to how much social media services cost. But there are a few common things that drive the price up or down. Let’s break them down.
1. How many platforms you want help with
If you just want someone to manage Instagram, that’s simple. But if you also need Facebook, LinkedIn, and maybe YouTube or Pinterest that means more planning, more content, and more time. So, more cost.
2. How often you want to post
Posting twice a week takes less work than posting daily. It’s not just about making graphics, there’s strategy, writing, scheduling, and follow-ups involved.
3. What type of content you want
Basic image posts are quick. Reels, carousels, and videos take a lot more time. If you want videos with subtitles, trending music, and smooth editing, you’ll likely need someone experienced and they’ll charge for that.
4. Are you planning to run ads?
Running paid ads adds another layer of work. There’s campaign planning, audience targeting, A/B testing, and reporting. That’s usually charged separately, even if the same person or agency manages it.
5. Do you want someone to engage with followers?
Some businesses just want to post and leave it there. Others want help with replying to DMs, managing comments, or even jumping in on trends. That’s called engagement or community management and it usually costs extra.
So when someone quotes you a price, always ask:
“What’s included?”
It’s the easiest way to avoid confusion later.
How Much Do Social Media Marketing Services Cost in 2025?
Now let’s talk actual numbers.
The social media marketing service cost in India generally falls into a wide range, depending on what you’re looking for. Here’s a rough guide:
| Who You’re Hiring | Typical Monthly Cost | Best For |
| Freelancer | ₹10,000 – ₹25,000 | Startups, local businesses |
| Boutique Agency | ₹25,000 – ₹50,000 | Growing brands, service providers |
| Full-Service Agency | ₹50,000 – ₹1,00,000+ | E-commerce, scaling companies |
A freelancer might be perfect if you just need basic content and light support. But if you want more like multi-platform planning, ad campaigns, and advanced reporting an agency will give you structure, strategy, and a full team behind the scenes.
Just remember: price is important, but value matters more.
What’s Included in Social Media Packages in 2025?
Most professionals and agencies offer monthly packages. But what’s inside those packages can vary. Let’s look at what you typically get.
Basic Package (₹10K – ₹20K/month)
- 8–12 posts per month
- One platform
- Graphic design + captions
- Basic performance summary
Best for businesses that just want to stay active
Standard Package (₹25K – ₹40K/month)
- 15–20 posts
- Two platforms
- Reels or short videos
- Hashtag research
- Monthly strategy call
Ideal for businesses looking to grow their online presence
Premium Package (₹50K – ₹1L/month or more)
- Daily content
- 3+ platforms
- Reels, carousels, videos, ads
- Influencer outreach
- Engagement management
- Deep-dive analytics
Perfect for brands that are scaling and need full support
You don’t need to jump into a premium plan right away. Start with what matches your current goals and grow from there.
Freelancer or Agency: What Should You Choose?
Let’s compare your options in plain language.
Hiring a Freelancer
The cost of hiring a social media expert as a freelancer is usually more affordable. You deal with one person, which is great for flexibility. They might handle design, captions, and scheduling.
But if that person gets busy, takes time off, or lacks expertise in one area (like video or ads), you might hit a wall.
Hiring an Agency
Agencies usually cost more, but you get a team. There’s someone for design, another for strategy, maybe even someone for video or paid campaigns. That means better consistency, regular reporting, and less for you to manage.
If you’re just starting out, go with a freelancer. If you’re ready to grow, an agency gives you more room to scale.
How to Know If You’re Getting Good Value
Here’s something important to remember: it’s not just about how much you pay, but what you get in return.
Ask yourself:
- Does the content reflect your brand?
- Are you getting regular reports or updates?
- Is your audience growing or engaging?
- Do you feel supported and heard?
If the answer is yes, you’re probably getting great value, even if you’re paying a little more.
The pricing for social media management should make sense based on the results, communication, and quality of work you receive. If it feels vague or rushed, it’s okay to explore other options.
Why Businesses Work with Marketing Via Digital
At Marketing Via Digital, we believe in keeping things real. No complicated contracts. No guessing games.
We learn about your business, your customers, and your voice and then we build a content plan that actually fits.
Here’s what working with us looks like:
- Honest conversations
- Transparent pricing
- No shortcuts or fake engagement
- Monthly check-ins
- A team that treats your brand like it’s our own
Whether you’re posting for the first time or looking to upgrade your presence, we’re here to help you do it right.
Let’s Build Your Brand, Together
If you’re thinking about getting help with social media, now’s the right time. Whether you want a few clean posts a month or a full-on strategy with videos and ads, we’ll create a plan that works for you.
contact@marketingviadigital.com
www.marketingviadigital.com
Reach out today and let’s talk about what your business needs to show up strong on social.
FAQs
- What is the average social media marketing service cost in India in 2025?
The social media marketing service cost in India usually falls between ₹10,000 and ₹1,00,000 per month, depending on your needs, number of platforms, and content complexity.
- How is the cost of hiring a social media expert calculated?
The cost of hiring a social media expert depends on how many posts you need, what platforms you’re using, and whether they also handle design, captions, or ads. Rates usually start around ₹15,000.
- What’s included in social media packages in 2025?
Most social media packages in 2025 include post creation, design, captions, scheduling, and basic reports. Premium plans may also include videos, ads, engagement, and strategy calls.
- Is pricing for social media management the same for all business types?
Not really. The pricing for social media management is based on the work involved, not your industry. A service-based business may need less than an online store doing daily promotions.
- How do I know if I’m getting my money’s worth?
Look at your engagement, consistency, and whether your audience is responding. If the content feels thoughtful and the team communicates clearly, you’re likely in good hands.
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