If you’re running a small business in Delhi and thinking about selling online, the question of Facebook Shops vs Shopify will come up sooner or later.
Both are popular platforms. Both have helped lakhs of sellers across India. But the right choice really depends on your business goals, your budget, and how involved you want to be in running your online store.
So, let’s break it down in a way that actually makes sense for you especially if you’re managing everything yourself.
Let’s start with the basics
Facebook Shops is a free tool that sits inside your Facebook Page and Instagram profile. You can upload products, tag them in your posts, and chat with buyers directly on Messenger or WhatsApp.
No website. No monthly cost. Just plug-and-play.
Now compare that with Shopify, where you build your own full-fledged online store. You get your own domain name, your own design, full checkout features, and tools to manage everything from payments to shipping.
It’s not free. But it’s yours.
This is why many consider Shopify the best e-commerce platform in India not because it’s fancy, but because it gives sellers control.
Shopify for Small Business in Delhi – Is It Really Worth It?
Here’s what I tell my clients in Delhi: If you’re serious about building a brand, Shopify is not an expense. It’s an investment.
Think about it.
You’re not just selling products. You’re creating an experience from the first click to the final delivery. Shopify helps you set up a proper website that looks and feels like a real business, not a weekend hobby.
You can take payments via Razorpay or PayU, offer discounts, track orders, send automatic emails, and even link it to your Instagram.
Whether you run a boutique in Lajpat Nagar or you’re shipping organic snacks from Pitampura, Shopify gives you the tools to run things like a pro.
Facebook Shops – A Good Place to Start (But Not to Stay)
If you just want to sell products online in Delhi and start quickly, Facebook Shops makes sense.
It’s easy. It’s free. And if your buyers are already following you on Instagram or Facebook, you’re halfway there.
Many first-time sellers use Facebook Shops to test their products. For example, a girl in South Delhi started selling custom resin jewelry through Instagram and used Facebook Shops to tag her pieces. Orders came in through DMs, and she handled payments on Google Pay. It worked.
But here’s the catch.
There’s no proper checkout system. You can’t customise the layout. And your entire business depends on a social media platform that could change any rule, any day.
It’s great for starting. But not for scaling.
Which One Helps You Grow Better in Delhi’s Market?
Let’s be honest. Delhi is a competitive space. Buyers here have options, expectations, and zero patience for messy checkout pages.
Between Facebook Shops vs Shopify, if you’re aiming for serious growth, Shopify gives you more:
- You get proper invoices and automatic emails
- You can recover carts when someone abandons checkout
- You can build a brand that looks sharp and polished
Once your orders go beyond friends and family, you need systems. You can’t be manually taking screenshots and tracking payments on a notepad forever.
Shopify helps you step up.
Which Platform is Right for Your Business Type?
Here’s a quick way to think about it:
Choose Facebook Shops if:
- You’re selling 1 to 5 products
- You already have a strong social following
- You’re just testing demand before investing
- You want zero upfront costs
Choose Shopify if:
- You have multiple categories or SKUs
- You care about branding, design, and SEO
- You want full control over how things work
- You’re planning to grow outside Instagram and Facebook
That’s why Shopify for small business Delhi is growing in popularity because it works for the long haul.
Let’s Talk Cost, Time, and Support
Here’s a simple comparison most sellers ask me for:
Setup Time
- Facebook Shops: 1 to 2 days
- Shopify: 3 to 5 days (a bit longer if you want it to look great)
Monthly Cost
- Facebook Shops: Free
- Shopify: Around ₹1,994 per month for the basic plan
Payment Gateways
- Facebook: Manual via chats or third-party links
- Shopify: Razorpay, PayU, Stripe, and more fully integrated
Customer Support
- Facebook: Mostly help center and chatbots
- Shopify: 24/7 human support via chat, email, or call
Data Ownership
- Facebook: Your shop lives on Meta’s platform
- Shopify: Your store is yours. So is your customer list.
Our Honest Verdict for Delhi Sellers
If you’re still exploring your market or selling to people who already follow you, Facebook Shops is a solid starting point. It gets your name out there and helps you understand what your audience wants.
But if you’re thinking about making this a full-time business, or you already have consistent orders, don’t waste time. Move to Shopify. It makes you look credible, works across devices, and gives your buyers confidence.
In fact, many sellers I work with use both. Facebook Shops bring in traffic. Shopify closes the sale.
Need a Helping Hand?
If you’re still not sure which way to go, that’s okay.
At Marketing Via Digital, we’ve helped over 100 Delhi sellers figure this out from small handcrafted businesses to high-growth D2C brands. We’ll help you set it up, promote it, and grow it. The right way.
Just visit marketingviadigital.com or give us a call. Let’s make your online store a success story.
FAQs
- Is Facebook Shops vs Shopify better for handmade sellers in Delhi?
Facebook Shops is great if you’re selling handcrafted items to a known audience. But for scale and smoother operations, Shopify gives you more tools.
- How does Shopify for small business Delhi compare in cost?
Shopify has a monthly cost, but it pays off when you consider branding, payment integration, and the time you save.
- Can I sell products online in Delhi using only Facebook Shops?
Yes, many do. But you’ll hit limits as you grow, especially with payments and data.
- What is the best e-commerce platform in India for fashion brands?
Shopify. It gives fashion brands the space, structure, and design flexibility they need to stand out.
- Do I need both Facebook Shops and Shopify?
Honestly, yes. Use Facebook and Instagram for visibility. Use Shopify to give buyers a smooth, trustworthy experience.
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